Swiss Senses business class seat
Film
Pearson Lloyd

Seating film.

A cinematic promotional film showcasing the Swiss Senses seat — comfort, detail, and material quality.

Client
Pearson Lloyd
Programme
Seating promotional film
Services
CGI & Animation, Film & Motion
Partner
Pearson Lloyd

Working alongside Pearson Lloyd, we produced a cinematic promotional film for the Pearson Lloyd seating programme — a standalone piece focused entirely on the seat product.

The film needed to communicate comfort, material quality, and design sophistication through carefully considered camera work and lighting.

The Approach

Seat, material, atmosphere.

The film moves through the seat architecture at different scales — from the overall form and proportion down to fabric weave and stitching — showing how the product communicates quality at each level of detail.

Lighting shifts between warm and cool registers to show the seat under different cabin conditions.

CinematicFilm-grade camera work
and lighting design
Material focusFabric, leather, stitching
rendered at macro level
Mood lightingMultiple cabin atmospheres
from boarding to sleep
StandaloneDedicated seat film
for product marketing
Deliverables

What the programme produced.

Cinematic seat promotional film
Material detail sequences
Multiple lighting conditions
Product marketing assets
Partner
"
Arteconi have played an important role in helping us communicate and visualise complex cabin interior concepts across multiple projects and platforms. Giacomo combines a strong understanding of design intent with speed, flexibility and a consistently high standard of output.
Jack Cheatle
Pearson Lloyd
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