Livery
JetBlue × Prophet
A321neo fleet imagery.
Fleet CGI and real-time livery viewer for JetBlue's first complete brand refresh — the airline's first complete livery redesign.
Fleet CGI and real-time livery viewer for JetBlue's first complete brand refresh — the airline's first complete livery redesign.
JetBlue's first complete livery refresh since the airline launched in 2000. Designed by Prophet, the rebrand introduced an all-blue fuselage with the iconic tailfin patterns extended across the rear fuselage.
We produced the fleet CGI, a real-time livery viewer for design iteration during the development phase, and a paint template for aircraft application — supporting the programme from design review through to the first aircraft entering service in June 2023.
The livery was still being refined when the CGI programme began. Prophet's design extended JetBlue's recognisable tailfin patterns beyond the tail to envelop the entire rear fuselage — a significant departure from the previous white-body livery. The CGI system had to support rapid iteration, letting stakeholders evaluate colour, proportion, and pattern placement in real time across the full aircraft surface.
Each image needed to work across aviation contexts — hangar, gate, taxiway, flight — to show how the livery reads in each operational context.
JetBlue's brand refresh generated wide coverage across aviation and design press, with the first aircraft entering service in June 2023. Selected coverage:
Prophet — JetBlue brand refresh case study JetBlue — Official new livery page Travel Weekly — JetBlue unveils new livery Gate Checked — New standard livery unveiled
Added tremendous value in bringing our work to life and helped us push our design work to new heights. Exceptional standard of craft and realism.
If you have a cabin reveal, livery launch or new aircraft programme on the horizon, the visual work starts now — not at first delivery.